Internet Music Marketing-How to Develop a Relationship and Build Trust Using an Auto Responder
Posted by Nereida | Posted in Email Marketing | Posted on 22-09-2009
Tags: Auto Responder, Automatic Response, Average Person, Aweber, Broadcast Messages, Catch Phrases, Few Days, Flyers, Headlines, Internet Marketing, Internet Music, Marketing Training, Marketplace, music marketing, online marketing, Rap Song, Relationship, Steroids, Strategic Sales, Street Corners, Struggle, Upcoming Events
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The Auto Responder is the equivalent of your Street Team, but on steroids. Instead of posting flyers and pushing your CD on street corners you have strategic sales funnel in place that positions you as a leader and provide Value to the Marketplace. It runs all night every night and never complains that their feet hurt.
Each time someone subscribes to your list they will receive an automatic response to that request, welcoming them in to you list.
You then create a list of emails to be sent out to this list every few days. Intersperse those messages with broadcast messages that you have written about current or upcoming events. The average person needs to be exposed 6 or 7 times before they make a purchase. You do this with each email.
Online systems like Aweber and Get Response allow you to separate messages by several days, manipulate multiple lists and build a database.
What am I going to write about?
Are you serious? You write for a living. The average rap song has over 450 words, 10 catch phrases, 40 headlines, and 3 concepts. If you can take a look back over your music you will find topics of value.
Now all you need to do is highlight a common problem.
How many of your songs mention your past? How rough it was growing up and how much you knew things had to get better. That is the most universally marketable story ever told.
You have endured the pain and struggle. You found a way out. You are a leader. You provide value.
Here is a video of Jim Rohn, He teaches that your success is directly related to how much value you bring to the marketplace.

