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You do not require tricks or ploys to seduce people into doing business with you.

As a trainer or sales professional you will see all the tricks of the trade.  These are the little games that sales people play to get ahead.  And the challenge is that many of these little tricks are just that.  They are tricks.

What you need is a strong clear message of why it makes sense for people to do business with you.

Using shortcuts or tricks contradicts the message you desire to radiate and that message is: It is a good business decision to trust me.

One habit that you can begin to implement to change your results tonight is to Communicate that trusting you is a sound business decision to your prospects.  So if you are trying to sell cars talk about cars – If you are selling cows, talk about cows.  If you are marketing a business opportunity, talk about the business opportunity.  Do not fall into the trap of using one product to seduce a prospect into a conversation or interaction with you with the intent on selling them something else later.

Assist your prospect to see exactly why it makes sense to collaborate
with you in business rather than buy from someone else.

Learn to communicate the value that you bring to the table in any transaction and you will build a solid a credible business in any market within the sales industry.   As you hear other stories and ideas that other sales people are implementing ask yourself if these methods are within your integrity before implementing them.   If a trick or a shortcut comes at the expense of your integrity then the price is much too high.    A successful sales person is a good leader because they inspire trust.

Top sales people in world class organizations have personal magnetism that naturally attracts people to them coupled with the self assurance to say follow me with confidence that their company can deliver the results their customer is seeking.

Developing your trustworthiness means developing your leadership skills.  You require confidence and authority combined with the knowledge of your products and service.  An understanding of what your prospects do for a living and assuming the responsibility in assisting them in finding a solution to what they require.  This does not mean guarantying their success.

It is about assuming responsibility for assisting them find a solution for what it is that they are seeking.

You must find out what they are looking for and then determine if what you are offering is a good fit for them.  Then put them in the direction of what they require to see that what you are marketing is a solution or a potential solution for whatever it is that they are seeking to change in their life.

Prospects can sense this when you offer it.  Most of them will relax once they know that you are charge and they will willingly follow you once they feel that they can trust you.

So the focus here is not how trustworthy you appear it about how trustworthy you really are.

So begin today to develop a reputation for following through with what you say.  Don’t speak anything that you cannot deliver because the truly great marketers know that power in this industry is to Under Promise and Over Deliver.

Don’t get seduced into promising more than what you can absolutely deliver.  You will build more trust by delivering more than what you speak rather than speaking big and delivering small.  Begin to do this today and you will create a habit of delivering what you promise and more.  Then you will be in a position to say with authority Follow Me.