Featured Post

Online Music Marketing – Explode Your Email Marketing System Ins

I found this great article.  I like the way it is written.  Just simple, common sense stuff. But when you are just starting out and maybe not to sure about where to start it is always a good idea to have some bullet points.  Things you want to include. It is a quick read and hits the nail on the head. ...

Read More

Online Music Marketing Strategy

Posted by Nereida | Posted in Marketing Training, Music Business Plan | Posted on 20-01-2010

Tags: , , , , , , , , , , , , , , , , , , , , ,

0

Music Network Marketing for You – The Artist

When someone decides that they want to start an online business more than likely they will spend the better part of their time deciding on a company.  The smart ones will do this because they know they need to be passionate about the product.

Now,  as an Artist you are way out ahead of the pack on this one because you have already decided what company you are going to market.  You market YOU.  What you really want to know is how to market your music.

So while they are out there defining their “why” and discovering the next energy drink or air filter you will be light years ahead mastering the Online Marketing Techniques that I am going to show you

You are a Network Marketer

In order to makes a sale you have to get out there and meet the people.  Think about the power of “Word of Mouth” advertising.   It is still and will always be the most influential form of advertising.  That goes for any industry and any product.    You have to know how to Move product.

Once Your Music is Recorded it Becomes Product

If you are working toward gaining that internet buzz and want to learn how to move product online you must become an Online Marketer.

Network Marketing Online…

By using the tools I am going to show you to leverage the power of the internet your fan base will explode.  Fans will be waiting for your email so they can learn more about you.  This is the key to building an online presence that can deliver information about your Brand Day and Night.

Music Network Marketing Online

You cannot rely on your manager, label, promoter or anyone else especially when you don’t have one.  You are now in the unique position to accomplish all of these things for yourself.

You have to come to the table with a fan base that buys, a list of people that Know, Like and trust You-The Artist. And you know the only way to do that is to get out there and meet the people. Either online or on the corner you have to Network, Promote, and Manage Yourself.

How to market your music:  3 Step Music Marketing Online – Your Music Business Plan

  1. Build a List
  2. Market to that List
  3. Make the List BIGGER!

There is a way to create a sales funnel that will attract customers, fans and other business opportunities to you.  Attraction marketing is the foundation of this system.

Positioning yourself a leader is the key.

We need to keep your operation streamlined, keep you focused.  There is no time to waste.  I want you making the most of every minute you spend online.  In social media or working on your blog you need to get into a routine of Money Making Habits.

To learn more about how to market your music and Music Network Marketing Online click  here.

Music Marketing Strategy-An Interview with Donell Jones

Posted by Nereida | Posted in From Around the Web, Marketing Training, Mindset, Music Business Plan | Posted on 08-12-2009

Tags: , , , , , , , , , , , , , , , , , , , ,

0

Platinum R&B heavyweight Donell Jones has been producing real R&B since his debut album ‘My Heart’ in 1996. Even without a label throwing their full machine behind his albums, Jones still manages to stay relevant, creating fans all over the world, by creating timeless music.

Now independent, Jones plans to give his fans not only more great music but also a glimpse into his personal life, whether it’s on Twitter, video chat, etc.

To read the full interview go here:

http://www.singersroom.com/interview/artist-v-193.asp

Online Music Marketing Strategy

Donnel Jones

 Singersroom: What’s your plan for social networking and becoming more interactive?

Donell Jones: I’m throwing myself in it whole heartedly man. It’s the new thing. I mean you can connect with your fans and be one-on-one.

It wasn’t like this like ten years ago when I first came out. When I first came out, you had to send in your fan mail and now you can talk to your fans directly; you can even do a video chat.

It’s crazy how technology has changed but it’s the best thing for music right now.

 I think for a lot of people in my position going independent, it’s going to help in a major way because not only is the music business suffering a lot, the record labels are really killing themselves because they are letting go of a lot of  great artists right now.

 It’s almost like they don’t know what they’re doing…like they don’t understand the internet. This is a big marketing tool and they are still going off the old ways they ran business.

Singersroom: Yeah man…I always wondered why these labels don’t create music portals for themselves internally.

Donell Jones: Exactly…I be thinking about how would you let iTunes come in and make a music store and you haven’t thought about doing it yourself. That to me doesn’t make any sense whatsoever.

They didn’t think about it and somebody else jumped on it. I guess this is why the deals that they are giving up right now are 360 deals.

 I think that’s kind of terrible.

A lot of these artists really make their money from going on the road and now they want a piece of your shows.

So it’s like, is it really worth it being an artist on a label?

I mean they have the money to back you as an artist but at the same token you’re never going to make anything because they are going to pad the books so bad that you are always going to be in the red.

Singersroom: So what advice do you have for a new artist that is approached by one of these deals?

Donell Jones: It depends on how much money they are putting on the table. I mean I gotta look at it like this, some of these guys never had money before and the type of money they might give out probably could help someone’s family. Sometimes you have to take it, but as far as a person in my position, I wouldn’t take it.

 If you already have a fan base and you know how to connect with your fan base, it makes no sense to go get a record deal, not unless they are putting up a hell of a lot of money (laughter).

 

 To how to position yourself as a leader and leverage the power of the internet to market your music go here.